Marketing & PR
Retail Street Advisors can assist your team with media campaigns, corporate communication, grass-roots marketing efforts, and brand awareness strategies. We have an extensive background with shopping center marketing programs & agency partnerships, website development & digital assets, PR & media, sponsorship programs, and community & philanthropic initiatives.
Qualifications & Examples
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Highland Park Village
Solutions: Marketing & PR, Business Diagnostics, Project Advisory
- Increased 2010 Y-E retail sales and % rent through aggressive promotional activities and updated advertising campaigns
- Developed content & copy for website, social/ traditional media, and newsletters
- Managed a national ad agency and related activities, including photo shoot, budget & ownership reporting, retailer contribution & coordination, direct mail contact list, and overall media placement strategy
- Negotiated agency fees & vendor contracts
- Enhanced income through sponsorship opportunities
- Coordinated media placement and merchant participation in various campaigns
- Communicated all marketing initiatives on a weekly basis to ownership, and prepared comprehensive discussion documents outlining existing/planned activities and measurable results
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M Crowd Restaurant Group
Solutions: Marketing & PR
- Managed corporate communication and PR for Mi Cocina, Taco Diner, and The Mercury
- Assisted with the opening of new locations
- Drafted and distributed press releases
- Developed content for both traditional print and social media
- Interacted with ownership and senior management to better understand goals & objectives
- Coordinated philanthropic donations and community events